Snowflake
Snowflake is a cloud-based data warehousing platform designed to handle large volumes of data and enable efficient data analysis. It provides a highly scalable and flexible architecture that allows organizations to store, process, and analyze data from various sources in a centralized repository.
What can you do with Snowflake in Custify?
- You will be able to retrieve People, Events, and Companies from your Snowflake data warehouse
- You will be able to easily map your source data to Custify’s designated data objects, and use these events in the same way as the ones that would come from your own backend. That means you’ll be able to segment your customers, define lifecycles or create playbooks based on calculated metrics using these data points.
Depending on the geographical location of your data (Germany, Ireland or US), you will need to whitelist a list of IPs before activating the data warehouse:
Frankfurt business:3.123.52.1563.67.152.22418.159.43.17018.194.219.2193.74.25.43 Ireland 34.253.103.15, 176.34.236.120, 54.73.1.213 | US business:3.142.88.1818.188.66.1843.19.0.1973.140.205.1813.140.83.245 |
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Activation
1. Sign in to Custify and navigate to the Integrations page.
2. Select the Data Warehouse integration.
3. Click New Sync and then New Source, and select Snowflake.

4. Fill in your connection information.
We recommend creating a dedicated User and Role for Custify to access your Snowflake data warehouse. It must have access to the warehouse and database you want to connect to Custify.
Here is a sample of how to create a user and role with access:
CREATE ROLE IF NOT EXISTS <your_role>;
CREATE USER IF NOT EXISTS <your_user> PASSWORD=********;
GRANT ROLE <your_role> TO ROLE SYSADMIN;
GRANT USAGE ON WAREHOUSE <your_warehouse> TO ROLE <your_role>;
GRANT ROLE <your_role> TO USER <your_user>;
GRANT USAGE ON DATABASE <your_db> TO ROLE <your_role>;
GRANT USAGE ON ALL SCHEMAS IN DATABASE <your_db> TO ROLE <your_role>;
GRANT SELECT ON ALL TABLES IN DATABASE <your_db> TO ROLE <your_role>;
GRANT SELECT ON FUTURE TABLES IN DATABASE <your_db> TO ROLE <your_role>;
GRANT SELECT ON ALL VIEWS IN DATABASE <your_db> TO ROLE <your_role>;

5. Select which Custify object you want to create from your data: People, Events, or Companies.

6. Select the source data in your Snowflake data warehouse. Then, select the namespace and table in your data warehouse that contains the source data.

7. Map the fields in your source data to the fields expected by Custify.
