Azure Synapse
Azure Synapse, formerly known as Azure SQL Data Warehouse, is a cloud-based analytics service provided by Microsoft Azure. It combines enterprise data warehousing, big data integration and analytics, and data sync capabilities into a single, unified platform. Azure Synapse enables organizations to ingest, prepare, manage, and serve data for immediate business intelligence and machine learning needs.
What can you do with Azure Synapse in Custify?
- You will be able to retrieve People, Events, and Companies from your Azure Synapse data warehouse
- You will be able to easily map your source data to Custify’s designated data objects, and use these events in the same way as the ones that would come from your own backend. That means you’ll be able to segment your customers, define lifecycles or create playbooks based on calculated metrics using these data points.
Depending on the geographical location of your data (Germany, Ireland or US), you will need to whitelist a list of IPs before activating the data warehouse:
Frankfurt business:3.123.52.1563.67.152.22418.159.43.17018.194.219.2193.74.25.43 Ireland 34.253.103.15, 176.34.236.120, 54.73.1.213 | US business:3.142.88.1818.188.66.1843.19.0.1973.140.205.1813.140.83.245 |
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Activation
1. Sign in to Custify and navigate to the Integrations page.
2. Select the Data Warehouse integration.
3. Click New Sync and then New Source, and select Azure Synapse.
4. Fill out your connection information.
We recommend creating a dedicated user for Custify to access your Azure Synapse data warehouse. It must have access to the database you want to connect to Custify.
Here is a sample of how to create a user with access to a particular Synapse database or table:
CREATE LOGIN <your_login> WITH PASSWORD = ‘********’;
CREATE USER <your_user FOR LOGIN <your_login>;
- Add the user to a database role
ALTER ROLE [db_datareader] ADD MEMBER <your_user>;
- or grant access to a specific table
GRANT SELECT ON <your_table> TO <your_user>;
5. Select which Custify object you want to create from your data: People, Events, or Companies.
6. Select the source data in your Synapse data warehouse. Then, select the namespace and table in your data warehouse that contains the source data.
7. Map the fields in your source data to the fields expected by Custify.
