App Modules
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Data Warehouse
Azure Synapse
5 min
azure synapse, formerly known as azure sql data warehouse, is a cloud based analytics service provided by microsoft azure it combines enterprise data warehousing, big data integration and analytics, and data sync capabilities into a single, unified platform azure synapse enables organizations to ingest, prepare, manage, and serve data for immediate business intelligence and machine learning needs what can you do with azure synapse in custify? you will be able to retrieve people, events, and companies from your azure synapse data warehouse you will be able to easily map your source data to custify’s designated data objects, and use these events in the same way as the ones that would come from your own backend that means you’ll be able to segment your customers, define lifecycles or create playbooks based on calculated metrics using these data points depending on the geographical location of your data (germany, ireland or us), you will need to whitelist a list of ips before activating the data warehouse frankfurt business 3 123 52 1563 67 152 22418 159 43 17018 194 219 2193 74 25 43 ireland 34 253 103 15, 176 34 236 120, 54 73 1 213 us business 3 142 88 1818 188 66 1843 19 0 1973 140 205 1813 140 83 245 activation 1\ sign in to custify and navigate to the integrations page 2\ select the data warehouse integration 3\ click new sync and then new source, and select azure synapse 4\ fill out your connection information we recommend creating a dedicated user for custify to access your azure synapse data warehouse it must have access to the database you want to connect to custify here is a sample of how to create a user with access to a particular synapse database or table create login \<your login> with password = ‘ ’; create user \<your user for login \<your login>; add the user to a database role alter role \[db datareader] add member \<your user>; or grant access to a specific table grant select on \<your table> to \<your user>; 5\ select which custify object you want to create from your data people, events, or companies 6\ select the source data in your synapse data warehouse then, select the namespace and table in your data warehouse that contains the source data 7\ map the fields in your source data to the fields expected by custify

